Japanese Craft beer sales set to increase.


Local Japanese craft brewers are expecting a weak yen to drive craft beer sales, the weak yen will mean that imported beers will see a price increase that wont affect local brewers, This is leading to some to speculate and increase production by up to 50% at their brewery.

“If the yen weakens more, they’ll have to increase import beer prices in the near future,” Ide, whose company makes Yona Yona Ale and Tokyo Black beer, said in an interview. “Import beers cater to people’s growing taste for beer with character, but if customers are looking for something distinct, they may choose our beer instead, because it’ll be cheaper.”

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