Today Hawkshead brewery announced that they would be updating their branding for the 21st century, Despite this re-branding they wanted to clarify that they consider this branding “evolution, not revolution”.
“The industry is going through a period of change and we wanted to reflect that in the new, refreshing branding,” said Hawkshead’s managing director, Alex Brodie.
This new branding, which will include a new logo, will run through all the breweries products, from bottles to cask beers. Its an evolution of the brewers existing line and will see it pay homage to the brewers lake district roots.
Katie Rome, Manager of The Beer Hall, the brewery tap said “I’ve had some really positive feedback from our regular customers who love the fresh new look”.