Surrey’s Hog’s Back Brewery have seen sales increase by 30% since 2012, it revealed today.
Rupert Thompson, company chairman, said: “We are really on the front foot as a team. Redesigning all of our packaging in 2012 made a great difference in showing that we mean business. The new labels combine the traditional old world values for which we are known, with a more colourful, exciting feel.
“New fermentation and conditioning vessels have been ordered by head brewer, Miles Chesterman, for delivery later this summer, which will double production capacity by mid-autumn. This is part of a £500,000 investment programme we are undertaking this year, with further significant investment following next year”.
The brewery has had to increase capacity to meet this increased demand.
“On site, all is buzzing, and our beer shop reports sales are up 9% over 2012. Ninety-two per cent of shop sales are of our own beers — in bottle and polypins — but we also stock 140 other British bottled beers and over 100 from other countries, including Belgium, the US and Germany.”