Keltek Brewery, based at Redruth, in Cornwall, are to under go a huge expansion project that will include a complete re-branding.
This re-branding is designed to highlight Cornish heritage and showcase the breweries local on the English isles. They naturally hope this new re-branding will help them communicate with a wider audience. This re-branding will include new bottle and cask labels.
The full range — Keltek King, Magik, Lance, Beheaded and Even Keel — are themed in tribute to Cornwall’s Celtic heritage and celebrate the legendary tale of King Arthur.
“Keltek started life in a small stable on the Roseland peninsula and we have painstakingly built an international reputation for the brand based on quality, taste and attention to detail,” said founder Stuart Heath.
“Since then we have been fortunate enough to win numerous awards and prizes for our beers from around the world and we felt that, as part of our ongoing expansion programme, now was the time to take the brand to the next level.
“The aim of the redesign is to create a dramatic and intriguing new look for Keltek which will reflect our heritage and really help us to stand out from the crowd as we look to cement our position in an international marketplace,” he added.
The brewery also purchased four new village pubs as part of its expansion, they hope they can turn these pubs around and make them part of the local communities once again. Unfortunately these beers are only available across the southwest of the uk, so I won’t be getting any in Liverpool, so don’t expect a review anytime soon.